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Overview

Our Internet Superstore allows you to buy products and services, receive special discounts, apply for credit, and receive e-mails or other promotional information from us. We use the information that we collect about you to fulfill your product and service purchases and to create a more personalized online experience. This is just a brief overview, so please read on for more details about our Privacy Policy.

Except as otherwise discussed in this Privacy Policy, this document only addresses the use and disclosure of information we collect from you online. We encourage you to ask questions and to be very cautious before you disclose your personal information to others.

Questions regarding this Policy should be directed to privacy@NYFirePolice.com or may also be contacted directly at the following address:

Attn: Privacy Compliance Dept.
NYFirePolice.com, Inc.

This Privacy Policy will explain the following regarding use of our site:

  1. What information does NYFirePolice.com collect from you?

  2. Where do we collect information from you and how do we use it?

  3. With whom do we share your information?

  4. What are your choices regarding collection, use, and distribution of your information?

  5. What security precautions are in place to protect against the loss, misuse, or alteration of your information?

  6. A special note about children's privacy

  7. NYFirePolice.com and third-party use of "cookies" and "action tags."

  8. You should carefully review privacy policies of any third party sites accessible from NYFirePolice.com

  9. Contacting NYFirePolice.com about privacy questions or concerns

  10. Privacy Policy changes


  1. What information does NYFirePolice.com collect from you?
    In order to better provide you with numerous products and services, NYFirePolice.com collects two types of information about its visitors: Personally Identifiable Information and Non-Personally Identifiable Information. Our primary goal in collecting information from you is to provide you with a smooth, efficient, and customized experience while using our site.

    Personally Identifiable Information
    This refers to information that lets us know the specifics of who you are. Personal information is requested when you order a product or service and send us feedback. For example, this information might include your name, billing address, shipping address, telephone number, e-mail address, credit card or other payment information, and product details. With this information, NYFirePolice.com can fill your orders and better provide you with personalized services. If you visit one of the stores available through a link on our site, they will independently collect, use and share your personal information in accordance with their own privacy policies. If you have questions about their information practices, please read their privacy policies. In many cases, you can find a link to their privacy policies on the page offering the Partners' services.

    Non-Personally Identifiable Information
    This refers to information that does not by itself identify a specific individual. We gather certain information about you based upon where you shop on our site in several ways. This information is compiled and analyzed on both a personal and an aggregated basis. For example, this information may include the Web site's Uniform Resource Locator ("URL") that you just came from, what browser you are using, and your Internet Protocol ("IP") address. A URL is the global address of documents and other resources on the World Wide Web. An IP address is an identifier for a computer or device on a Transmission Control Protocol/Internet Protocol ("TCP/IP") network, such as the World Wide Web. Networks like the Web use the TCP/IP protocol to route information based on the IP address of the destination. In other words, an IP address is a number that is automatically assigned to your computer whenever you are surfing the web, allowing web servers to locate and identify your computer. Computers require IP addresses in order for users to communicate on the Internet, browse and shop.

     

  2. Where do we collect information from you and how do we use it?
    Our primary goal in collecting personal information is to provide NYFirePolice.com's visitors with a superior customized online experience. We use the customer contact information to fill orders, contact purchasers to inform them of their order status, to send promotional information, to enhance the operation of our site and administer our systems.

    Demographic data also may be collected at our site from third party advertising servers or content servers, who provide us with the zip code and area code associated with a visitor's server, along with pages viewed on our site. We review the actions of the NYFirePolice.com visitors on an aggregate basis to determine customers' preferences. NYFirePolice.com also does research on our visitors' demographics, interests, and pages viewed based on the information provided to us during ordering. We will use this data to tailor the visitor's experience at our site, to improve our marketing and promotional efforts, to statistically analyze site use, to improve our product offerings, and to customize our site's content, layout, and services. We receive reports from third party ad servers and content servers, that tells us how many ads were presented and clicked upon or what content was served.

    We gather information in the following ways:

    Shopping
    We collect IP addresses for the purposes of system administration, to gather broad demographic information, to enable ads to be served on our site, to report Non-Personally Identifiable Information to our advertisers, and to monitor the level of activity on our site. We collect information from visitors to our site regarding the URLs they came from, domain types (e.g., .com or .org), their IP addresses, the date and time of their visit or order, the number of visits and orders, the number of visits per browsing session, the server type, the operating system and browser type used to come to the site, the country, state and telephone area code where their servers are located, the pages and page titles of our site that visitors viewed during their visit, whether the visitor's computer is enabled for Java or cookies, browser language, applications and plug-ins, and any search terms entered on our site.

    Ordering
    When you order from us, we collect personally identifiable information from you. If you order one of our products or services, we will collect and maintain your name, e-mail address, billing address, shipping address, telephone number, product selections, credit card or other payment information, order number, referring URL, IP address, page you bought from and a password. We collect this, and other information, as disclosed in this Policy, in order to fill your order, to communicate with you about your order and to send you promotional materials. Before confirming your order, you will have the opportunity to review the product order form and make changes and additions to the information it contained and these changes will be automatically kept for future use.

    Contact Information and Third Party Data
    If you contact NYFirePolice.com or our customer service representatives by telephone, e-mail or letter, we may keep a record of your correspondence or comments. If you report a problem with our site, we may collect such information in a file specific to you. If you contact us through our feedback area or by calling one of our customer service representatives, we may ask for your name, e-mail address and order information in order to send you a reply. If other users or third parties send us correspondence about your activities or purchases on our site, we may keep the information in a file specific to you.

    We also track customers' traffic patterns throughout their online session, including which pages, information and advertisements a customer views while using the site and what items they place in their basket or purchase. We use your IP address to diagnose problems with our servers, software, to administer our site and to gather demographic information.

    We may share aggregated statistics about pages viewed on our site, sales and other shopping information with third parties.

    Cookies
    We use cookies and may allow others to use cookies in the operation of our site; to find out what cookies are and how they are used, click here.

    Action Tags
    We may use and allow others to use action tags in the operation of our site; to find out what action tags are and how they are used, click here.

     

  3. With whom do we share your information?
    Fulfillment: The information collected by NYFirePolice.com is used for processing orders, keeping you informed about your order status, for statistical purposes, for improving our site and its performance, to serve ads, and to notify you of products or special offers that may be of interest to you. We will disclose your Personally Identifiable Information to third parties to charge your credit card, fill your order, deliver your order and deliver promotional e-mails to you from NYFirePolice.com. For example, we must release your credit card information to the card-issuing bank to confirm payment; and release your address and telephone information to the delivery service to deliver products that you ordered.

    Other Parties: We do not sell, trade, or rent your Personally Identifiable Information to others without your consent. We may provide Non-Personally Identifiable Information about our customers' sales, traffic patterns, and related site information to third parties, but these statistics do not include any Personally Identifiable Information. We may release account information when we believe that such release is reasonably necessary to enforce or apply our Terms and Conditions or to protect the rights, property, and safety of NYFirePolice.com, our users, or others. If customers do not pay us for products ordered, we may submit their account information to a third party collection agency.

    Compliance with Service of Process or Law Enforcement: Occasionally NYFirePolice.com may be asked by law enforcement or judicial authorities to provide Personally Identifiable Information to the appropriate governmental authorities. We will disclose Personally Identifiable Information upon receipt of a court order, subpoena, or to cooperate with a law enforcement investigation, without prior notice to you. NYFirePolice.com fully cooperates with law enforcement agencies in identifying those who use our services for illegal activities. We reserve the right to report to law enforcement agencies any activities that we believe to be unlawful.

     

  4. What are your choices regarding collection, use, and distribution of your information?
    Email: We may from time to time send you e-mail or other communications regarding current promotions, specials and new additions to the NYFirePolice.com site. You may "opt-out," or unsubscribe from our newsletters by following the unsubscribe instructions in any e-mail you receive from us, or by sending an e-mail to unsubscribe@NYFirePolice.com. After doing so, NYFirePolice.com users will not receive future promotional emails unless they open a new account, enter a contest, or sign up to receive newsletters or emails.

     

  5. What security precautions are in place to protect against the loss, misuse, or alteration of your information?
    When you access your account information, the information is kept on a secure server. All of the customer data we collect is protected against unauthorized access by physical security means.

     

  6. A special note about children's privacy
    You must be at least 18 years old to have our permission to use this site. Our policy is that we do not knowingly collect, use or disclose Personally Identifiable Information about visitors under 18 years of age. If you are the parent or guardian of a minor under 18 years of age and believe that they have disclosed personally identifiable information to us, please contact us at privacy@NYFirePolice.com so that we may delete the minor's information.

     

  7. NYFirePolice.com and third-party use of "cookies" and "action tags."
    NYFirePolice.com Cookies: When you use our site we will store cookies on your computer in order to facilitate and customize your use of our site. A cookie is a small data text file, which a Web site stores on your computer's hard drive (if your Web browser permits) that can later be retrieved to identify you to NYFirePolice.com. Our cookies store randomly assigned user identification numbers. The cookies make your use of the site easier, allow you to retrieve an earlier shopping cart, make the site run more smoothly and help us to maintain a secure site. You will be unable to shop on our site without your browser set to accept cookies.

     

  8. You should carefully review privacy policies of any third party sites accessible from NYFirePolice.com
    Other sites accessible through our web site have their own privacy policies and data collection, use and disclosure practices. Please consult each site's privacy policy. NYFirePolice.com is not responsible for the policies or practices of third parties. Please be aware that this site may contain links to other sites on the Internet that are owned and operated by third parties. The information practices of those web sites linked to NYFirePolice.com are not covered by this Privacy Policy. These other sites may send their own cookies to users, collect data, or solicit personal information. Additionally, other companies that place advertising on our site may collect information about you when you view or click on their advertising through the use of cookies. We cannot control this collection of information. You should contact these advertisers directly if you have any questions about their use of the information that they collect.

    On behalf of various sponsors, NYFirePolice.com provides sponsored links to third-party web sites. If you click on a sponsored link or banner ad, a "window" or "frame" containing a third-party's web site may appear in the foreground with the NYFirePolice.com web site in the background. Unless you are on NYFirePolice.com's web site, any time that you have moved to a window, you should assume that your personal information is being collected, used and disclosed in accordance with the windowed site's privacy policy (if any). If you are unsure as to whose privacy policy applies, please contact us by e-mail at privacy@NYFirePolice.com, or by sending a letter to the address below.

     

  9. Contacting NYFirePolice.com about privacy questions or concerns
    If you have any questions about this Privacy Policy, the practices of this site, or your dealings with this site, please contact NYFirePolice.com by sending a letter to:

    Attn: Privacy Compliance Dept.
    NYFirePolice.com, Inc.

    You may also contact us by e-mail at privacy@NYFirePolice.com.

     

  10. Privacy Policy changes
    This Privacy Policy was last updated on December 24, 2002. If NYFirePolice.com makes changes to any terms or conditions of the Privacy Policy, the changes will be posted in this document so that you will always know what information we gather, how we might use that information and to whom we will disclose it. We may change, modify, add or remove portions of this Policy at any time, and any changes will become effective immediately upon being posted unless we tell you otherwise.